Exact Match Anchor Text = Dancing With the Devil
In its most basic form anchor text is a useful way to describe a link and also to avoid having to insert ugly URL’s into otherwise attractive content. It is also a very useful SEO tool due to its...
View ArticleIs PageRank still relevant to SEO?
SEO can sometimes appear to be a convoluted world; differing opinions abound and trying to figure out who is telling the truth can be rather hard. As much as I can sit here claiming to tell the truth...
View ArticleIs ‘Evergreen Content’ the new favourite SEO buzzword?
As with any industry, the world of search engine optimisation likes buzzwords. In fact I would go so far as to suggest that SEOs like buzzwords more than most. I’m not talking about ‘touching base’ or...
View Article“I’ve read a bit about Search Engine Optimisation…”
Hearing this phrase from a client often fills SEO companies with dread. Why? 1. There is so much poor information being bandied about the web on SEO which the client may have taken as fact. As such,...
View ArticleDoes the Future of SEO lie with Social Media?
Social media connects people, and it is here to stay whether that be in the form of Facebook, Twitter or some other platform. Social media platforms have transformed the way that we share information...
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Why SEO is NOT just about backlinks
Most SEOs will probably be thinking…well…duhh. Yes, it might seem like an obvious remark to make but one must consider that the SEO world tends to run on trends. Everybody likes to get up in arms...
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Why YOU are a key factor in your SEO
Why YOU are a key factor in your SEO Outsourcing your SEO? How involved are you in the campaign? If the answer is “they just do all of it” then you might find yourself wasting some hard earned...
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Why Social Media is GREAT for Organic Links
Why Social Media is GREAT for Organic Links For a very long time ‘link building’ was by far the most popular term in the SEO industry. In fact, for many SEOs it made up the vast majority of an SEO...
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Will Mark Wright’s ‘Climb Online’ Succeed?
If you haven’t watched the latest season of The Apprentice, the winner’s business proposition was an online digital marketing company. In short, the main focus would be on SEO. In fact SEO was the...
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How to conduct keyword research in 2015
In years gone past keyword research was a relatively simple proposition, simply visit Google’s keyword tool (now replaced with the Keyword planner) and type in a few guideline search terms. The...
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